Page Contents 👉
- 1 Tikking Over Nicely
- 2 The Top Crypto TikTokkers
- 3 TikTok: The Future Will See You Now
Tikking Over Nicely
Unless you decided to ride out the pandemic on a tiny island somewhere, with no internet and only a volleyball named Wilson for company, then you’ll be aware of the phenomenon that is TikTok.
The video-sharing app, which allows users to upload short videos of themselves, usually set to music, has become insanely popular. As of February 2021, it had been downloaded over two billion times and boasted over one billion active users. It’s the fastest-growing social media platform in the world and one of the few not owned by either Google or Facebook.
TikTok has its origins in China and used to be known as Musical.ly before being acquired in 2017 by Beijing-based tech company ByteDance. ByteDance owned another app called TikTok and both it and Musical.ly were popular platforms before the takeover. ByteDance merged the two apps under the TikTok brand, added a few features and watched user numbers rocket. The TikTok mission is, according to its website, ‘to inspire creativity and bring joy.’
TikTok currently sits in the top three most downloaded apps, pushed off the top spot only by a recent surge in popularity for WhatsApp-alternatives Telegram and Signal. You won’t be surprised to hear that it’s the younger generations driving this popularity. Almost a third of TikTok’s users are aged between 10 and 19, while 60% are under 30.
These users are really earning that name. On average they open the app eight times a day and spend around an hour on it. The numbers go higher for younger users, with those aged four to fifteen spending 80 minutes a day using the app. So, now you know what all those kids glued to their phones are looking at.
Around 83% of TikTok’s users have posted at least one video, while the platform itself earned over $500 million from the US alone in 2020. But if you think these figures are staggering, wait till you get a load of the sort of numbers the top TikTok influencers are pulling.
A glance at this list of the top 100 TikTok influencers is not for the faint-hearted. The follower numbers for the top accounts are in the tens of millions, with number one TikTokker Charli D’Amelio pulling in almost 109 million. What’s even more striking is that the top TikTokkers are almost all people made famous purely by the platform itself. Actor Will Smith is the only major celebrity in the top ten and there aren’t many to keep him company in the top 100 either.
Yes, the top Instagram accounts may have all a lot more followers, but they are all established celebrities. The Gram itself meanwhile has been around since 2010 and took six years to reach the same number of users that TikTok has gained in three. If Zuckerberg and the rest of the nerds at Facebook (Insta’s parent company) aren’t looking over their shoulder, then they sure as hell should be.
TikTok’s runaway success also had other worried, most notably former president Donald Trump, who tried to ban both it and WeChat (another insanely popular Chinese app) last year. This was in response to ByteDance’s alleged links to the Chinese Communist Party and would only be reversed if TikTok were bought by an American company. A US judge blocked the ban and, with Trump now gone from both the White House and social media, it looks unlikely to go ahead.
As with Instagram, TikTok can be harnessed by its users to make money and its biggest stars are already cashing in. Users with high numbers of followers can monetise their accounts through brand sponsorship, advertising, donations from fans and influencer campaigns. TikTok has, in its short life, become about a lot more than lip-synching, dancing videos and cat memes (though there are still plenty of all of those).
The pandemic and its attendant lockdowns have undeniably been good for TikTok’s business. Millions of people trapped indoors with little to do and time to kill. Young people unable to go to school or newly-unemployed, many of them looking for a way to earn a living as well as something to banish the boredom. TikTok has stepped up to fill the breach and is doing rather well out of its captive audience.
TikTok and Crypto
TikTok is a revolutionary new platform that is impacting people’s everyday lives across the world. Sound familiar? It’s not surprising therefore that the app should be proving increasingly popular with the cryptocurrency community. Crypto-focussed accounts are springing up all over the platform, offering advice, news, the inevitable memes and much else besides.
If you saw our recent rundown of the best crypto Instagram accounts, then you’ll have an idea of just how much content is out there. So, we’ve decided to make a list of the top crypto TikTokkers to complement it. This is all to help you find the best crypto content on the platform without having to wade through the no-hopers.
And, as with crypto Instagram, the same caveats apply. While there are accounts out there doing news and daily updates about the goings-on in the market, your crypto researches should neither begin nor end with TikTok. There is information there, but the primary focus is entertainment.
Think of it as somewhere to go to get a break from reading that deep-dive review or project whitepaper. Do be aware that a lot of the content is sponsored and meant for promotional purposes. Everyone has to make a living, after all.
The Top Crypto TikTokkers
Guy took a bit of persuading when the idea of a Coin Bureau TikTok account was first discussed here at CBHQ. The Bureau has made its name with Guy’s long-form, in-depth, no-stone-unturned videos on YouTube: not exactly a format designed to suit TikTok. With TikTok’s maximum post length being one minute, Guy would have to talk pretty damn quickly to squeeze in all the information he likes to give his viewers.
Then Macey breezed into our lives, putting Coin Bureau and TikTok on a collision course. While we all thought we understood what TikTok was all about, it didn’t take long for Macey to show us that we didn’t know the half of it. Turns out there’s a lot more to the platform than meets the eye and a whole load of possibilities that had never occurred to us. Fortunately for us – and for the rest of the crypto community – Macey quickly took charge and began planning the Bureau’s latest venture.
The most shocking thing about our new TikTok? Guy is – whisper it – loving every minute. Turns out that goofing around filming bits with Macey is the perfect tonic to all those hours spent doing research and filming in our studio. So, although it’s only been live for a few days, we’re now taking bets in the office as to when it’ll have more followers than the YouTube channel. Let’s see what Guy thinks about it then…
Despite being a little camera shy and only appearing on screen in an Anonymous/Guy Fawkes mask, this Canada-based Brit TikTokker has amassed nearly a quarter of a million followers and over three million likes for his videos. Not bad considering he’s only been posting since October 2019.
Wolf’s videos cover a whole load of crypto-related topics, including mining, where to find BTC ATMs, competitions, exchange reviews and, er… hypnotising a rooster. He’s also bearish on XRP, which puts him on the same page as us here at the Coin Bureau.
Wolf’s TikTok strikes a good balance between educational and entertaining content and gives some interesting insights into the sometimes shady world of bitcoin mining. He’s also impressively tech-savvy too, assembling a lightning node on the channel and doing a fair bit of mining himself. His bitcoin mining rig/heater is a damn impressive piece of kit too. Hats off to you sir.
Another crypto TikTokker with a large following (165k and climbing) who posts regularly and covers a whole load of coins, projects and other crypto topics. While many crypto TikTokkers and Instagrammers often focus almost solely on bitcoin, virtualbacon casts his net a whole lot wider.
As well as being ‘obsessed with NFTs’ (he and Guy would get along), virtualbacon has posted recent videos on the likes of Yearn Finance, Cardano, Polkadot, Litecoin and Chainlink. This dude is in it for the long haul and clearly knows his stuff. As well as an analyst and educator he’s also a trader who delivers regular updates on what he’s buying, selling and holding.
In addition to his TikTok, virtualbacon also has a website, where more educational materials can be found, along with a daily digest of what’s going on in the markets. He’s generally good about letting viewers know when his TikTok content is sponsored and seems to keep the shilling to a minimum. Well worth a follow and surely going places.
‘TikTok’s biggest ETH Bull’ is one of the most engaging characters on our list and his videos all come with a healthy dose of humour. cryptochuck may currently have fewer than 10k followers but his videos are definitely worth checking out and he covers a range of topics besides bitcoin.
His recent admission that he’d bought 50,000 DOGE and was planning to buy a Tesla if the price went to 30 cents may be something of a hopium overdose, but such is his likeability that you kind of hope it works out for him.
Another endearing thing about cryptochuck is his willingness to put his hands up when he makes a blunder, such as when he gave a wrong definition of the meaning of market cap in a video from last year. We all make mistakes, especially in a field as complex and multi-layered as crypto. If you’re willing to admit to them (and be funny while doing so) you’re alright in our book.
This TikTokker is all about investing in the crypto markets and helping you do the same. He presents a whole lot of detailed market analysis as well as keeping his followers up to date with the big news events hitting the crypto space. Once again, there’s a refreshing lack of bitcoin-only focus, meaning a whole load of other subjects get a look-in.
Recent videos have focussed on ETH gas fees, the problems with Coinbase, Polkadot and XRP’s tussle with the SEC and the Howey Test. This diversity of topics has netted performante nearly 70k followers so far and suggests that crypto TikTok may soon surpass crypto Instagram for popularity.
Over on the Gram, not only is bitcoin often the only show in town, but the levels of content are nothing like as well-crafted or in-depth as we’re increasingly seeing on TikTok. For a lot of crypto Instagrammers, posting a meme every so often seems to suffice and there’s a depressing similarity to a whole lot of accounts. TikTok asks a lot more of its content creators and, while most videos have a DIY feel, they contain a heck of a lot more information than the vast majority of stuff seen over on Instagram.
All this points towards the distinct possibility of TikTok soon becoming the go-to social media platform for quick crypto content. TikTokkers like performante are showing that they’re more than up to the task of making this space their own.
CryptoWendyO is another TikTokker starting to gain some serious traction and currently draws nearly 55,000 followers to her page. Her videos focus on daily crypto news and coin overviews as well as technical analysis to help her followers maximise their gains. She’s also good for answering pressing questions from those still finding their feet in the world of crypto.
With crypto being an all-too-frequently male-dominated space, it’s good to see that not all the experts are guys posting from their basements. CryptoWendyO has some of the best analysis out there and her videos also come with her trademark wry humour and kick-ass collection of tattoos.
She’s also active on various other platforms, including Instagram and YouTube, but TikTok seems to be the place where CryptoWendyO has found her spiritual home. She covers a wide range of crypto projects, with recent videos on XRP, ADA vs DOT, Litecoin and Dogecoin as well as BTC and ETH. Her videos are informative, to-the-point and regular as clockwork.
CryptoWendyO also works on marketing and promotional campaigns for various crypto projects, so you can rest assured she knows her stuff. Her description of Elon Musk as ‘a master troll’ is also bang on the money.
7. Crypto Economists
This is a useful account to have on your radar, as it reposts interviews with major figures from the world of crypto, in case you missed them in their original incarnations. Thus you can hear the ubiquitous Elon Musk share his thoughts on BTC, while the likes of MicroStrategy’s Michael Saylor, Dr Gavin Wood of Polkadot and Chainlink’s Sergey Nazarov also feature in recent posts.
Refreshingly for a crypto-focused account, Coin Economists doesn’t shy away from airing other points of view that may not be as bullish on bitcoin as the wider crypto community tends to be. Hence you’ll find an interview with Edward Snowden airing his reservations about bitcoin alongside the likes of Saylor and Bitpay’s Sonny Singh singing its praises.
It’s good to see a TikTok account that aims to educate and stimulate debate at the same time. The posting of TV interviews and other crypto-related content from the mainstream media also helps lessen the echo-chamber effect that often tends to engulf the crypto space. It’s important to know the prevailing sentiment towards bitcoin and crypto outside of the crypto community.
The accounts we’ve covered so far are all regular posters, so can be relied upon to keep your craving for fresh crypto content satisfied. Some of these next few aren’t so prolific when it comes to posting, hence their positions in the lower reaches of our list.
That said, there’s still some good crypto content to enjoy here, just don’t expect it on the regular is all. CryptoEntrepreneur hasn’t posted much recently, but that aside, he’s still one of the more entertaining bitcoin bulls out there.
Alongside previously-broadcast interview clips with the likes of Bill Gates, Jordan Belfort and, yes, Elon Musk, there are some interesting insights into his mining activities and a peach of an interview with a kid who got into bitcoin aged 12. There’s also a clip of the famous bitcoin pizza guy too.
The well-known crypto onramp took to TikTok in mid-2020 and put some entertaining content out there, even if a lot of it was designed to push its colourful range of crypto Visa cards. Shame it only lasted about a month before the posts stopped coming. Haven’t they heard that TikTok’s the future? Still, they at least managed the elusive blue verification tick.
If you need to get back to regular postings then this dude doesn’t disappoint. An impressive 75 thousand subscribers and over half a million likes are the upshot of a serious stream of crypto content. Full disclosure: this guy is one serious XRP believer and loses no opportunity to talk it up on a regular basis. If that’s your thing, then fill your boots. We’re not so hot on Ripple and XRP here at the Bureau, but it’s important to be as impartial as we can.
cryptomasun is active on other platforms too but seems to put most of his energy into TikTok. And talking up XRP. Good luck to you buddy.
TikTok: The Future Will See You Now
Love it or loathe it, TikTok is here to stay. It has already grown at an insane rate and shows no sign of slowing down any time soon. Billions of people across the world have downloaded it and millions use it on a daily basis.
While other platforms like Instagram can limit your exposure, both to strangers and your own followers, TikTok shies away from such elitism. Everyone is potentially viewable by everyone else and big names could easily find your videos being pushed towards them.
Then there are a ton of different features that you can use, including duetting with other TikTokkers, using trending sounds to make your content more discoverable and adding backgrounds and other effects to your efforts. For tech-savvy millennials sat at home with time to kill, it couldn’t have come a moment too soon.
It can be a baffling experience at first. Older, more established platforms are more familiar to many, especially those of us born all the way back in the 20th century. TikTok has a frenetic, chaotic vibe to it, with videos constantly popping up and a bewildering array of hashtags, trending songs and challenges. This is, of course, why all those youngsters love it so much.
TikTok’s crypto community is growing steadily. In many ways, the platform is ideal for those wanting to keep abreast of what’s going on in the markets. The issues that contribute to the wild price swings that happen on a daily basis can also be documented and shared, helping users keep track of the constant stream of developments. It’s not the place to go for deep-dive research and long, carefully structured investigations of the numerous projects out there, but then neither does it claim to be.
We all need a place to unwind, where everything is a whole lot more relaxed and laid back. TikTok is shaping up to be just such a place, where we can still keep our fingers on the pulse (because the market never sleeps) but find plenty to divert us from the heavy stuff. And of course, who doesn’t love a bit of lip-synching every now and again?
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