Investing in Cryptocurrency in 2023: Complete Guide and Tips

Last updated: Jun 21, 2023
23 Min Read
Potential for High Returns: Cryptocurrency investments have the potential for significant returns, with some cryptocurrencies experiencing substantial growth over short periods. This can offer opportunities for investors to generate impressive profits. But remember, high rewards come with high risk.
Diversification: Cryptocurrencies provide a means to diversify investment portfolios beyond traditional assets like stocks and bonds. Adding cryptocurrencies to an investment portfolio can potentially reduce overall risk through diversification.
Accessibility: Investing in cryptocurrencies is relatively accessible to a wide range of individuals. Anyone with an internet connection and a basic understanding of cryptocurrency exchanges can participate in the market.
24/7 Market: Unlike traditional financial markets, cryptocurrency markets operate 24/7
Decentralization and Transparency: Cryptocurrencies are built on blockchain technology, which offers transparency, immutability, and decentralized control. This can foster trust among investors by reducing the reliance on intermediaries and providing a transparent record of transactions.
Technological Innovation: Investing in cryptocurrencies exposes investors to cutting-edge technological advancements. The underlying blockchain technology has the potential to revolutionize various industries, and early investors may benefit from being at the forefront of this innovation.
High Volatility: Cryptocurrency markets are known for their extreme price volatility, which can lead to significant fluctuations in investment values. Sudden price drops and market corrections can result in substantial losses for investors.
Regulatory Uncertainty: The regulatory landscape surrounding cryptocurrencies is still evolving, and changes in regulations or government interventions can impact the value and viability of certain cryptocurrencies. Investors must stay informed about the legal and regulatory developments in their jurisdiction.
Security Risks: Cryptocurrency investments come with security risks, including the potential for hacks, scams, and theft. Investors must take precautions to secure their digital assets by using secure wallets, practicing good cybersecurity hygiene, and being cautious of phishing attempts.

2021 was an incredible year for Investing in cryptocurrency and for cryptocurrency investors. We saw the total value in cryptocurrencies surpass the $2.5 trillion level in May 2021, and adoption rates for cryptocurrencies are skyrocketing, not just on Wall Street, but also among the average investor. Estimates are that roughly 14% of all American adults own some cryptocurrencies. That compares with about 55% of American adults who own stocks.

Unfortunately, 2022 was a rough year not just for crypto, but nearly every asset class is feeling the pain from rising inflation and interest rates during a time that many feel is the beginning of a recession. Though just as bull runs don't last forever, neither do bear markets and many investors are seeing this as a prime opportunity to get in at "discount" prices.

Granted it’s a fairly large divide still between cryptocurrency owners and stock owners, but we also have to keep in mind that cryptocurrencies have been around for just a dozen years, while stocks have been around since 1611, or for more than 400 years. I think cryptocurrencies will catch up to stocks over the coming 400 years!

In terms of tradable opportunities, there are now more than 10,000 different cryptocurrencies according to Some are huge, like Bitcoin, Ethereum, and Binance Coin, while others are so small that they have under $1 million in daily trading activity.

While some people are investing purely to speculate, others look at cryptos as a way to store value or hedge against inflation. The following guide will talk about how to invest in crypto in 2023, whether you should start investing, and what to know before you jump into this new opportunity.

Guy has put together this handy video on crypto investing on a budget if you are looking to get started with fewer funds.

Investing in Cryptocurrency? Prepare for Volatility and Risk!

I think it’s pretty well known that cryptocurrency investing and volatility go hand in hand. While the larger coins like Bitcoin and Ethereum have calmed down to some extent, moves of 10% are still not unusual. However smaller tokens can move that much and more day after day, and those moves can come in either direction. That makes it crucial to learn as much as possible about any token and its underlying project before investing.

Crypto Volatility
If you've ever invested in crypto you know how volatile it can be. 

In fact, the more you understand, the better investing decisions and choices you’ll be able to make. For example, some investors approach Bitcoin in much the same way they approach gold. They see it as a store of value, and as a way to hedge against inflation. That’s why Bitcoin has picked up the names “digital gold” and “gold 2.0”

Ethereum is a different story, with investors attracted to the second largest cryptocurrency based on its utility and use in smart contracts and decentralized finance.

Cryptocurrencies are considered an alternative asset, a group that also includes real estate and commodities, because they are a way to diversify out of traditional assets like stocks and bonds. While they are great at providing diversification cryptocurrencies also remain quite volatile, and can even be influenced by news items and comments from popular personalities.

The good news is that despite the volatility, over the long-term Bitcoin has an average annualized return that’s greater than 200%. So embracing volatility can lead to impressive gains.

We often get asked, "is it a good idea to invest in cryptocurrency?" While that answer is different for everyone, hopefully, this article will help set you on the right path once you've decided to take the plunge into the wonderful world of crypto investing.

How to Invest in Cryptocurrencies in 2023

Cryptocurrency investing saw increased adoption in 2021, however it remains an option that’s not available from traditional stock broker – yet. Until it is investors need to become familiar with the various types of cryptocurrency brokers and exchanges that can help them get started in this new asset class. Those include the centralized brokers like Coinbase, the centralized exchanges like Binance and FTX, and the decentralized exchanges like Uniswap.

The Binance ecosystem will give a crypto investor access to everything they need. 

In addition to the buying and selling of cryptocurrencies there are other ways to invest too, and that means getting to know about staking, yield farming, crypto lending platforms, and even non-fungible token platforms.

Three Investing Principles to Keep in Mind

These three principles below might not seem new to experienced investors, but they are just as relevant in cryptocurrency investing in 2023 as they are for any other investment classes. If you take nothing else away from this article at least try to remember these three things:

1: Never Invest What You Can’t Afford to Lose

When you first start investing it can be very exciting, and even addictive for some. This can be especially true if your first purchases occur during a bull run, when everything is heading massively higher. You might think things will be like that always, and that can lead to over committing yourself and your capital.

Experienced investors know that there is always an element of risk in any investment. While some do have lower risks, the cryptocurrency class has some of the highest risks you’ll find. That means cryptocurrency investing should be approached carefully. Start with small amounts and grow your account slowly. And most importantly don’t use money you need for rent, food, or other necessities.

Monthly Expenses
Never use your monthly expense money for investing.

For some reason there are those who feel like they need to purchase 1 BTC or 1 ETH. This simply isn’t true. You can get started with cryptocurrency investing using as little as $10. Brokers and exchanges will let you purchase just 1 satoshi, which is the smallest fraction of Bitcoin and is equal to just one hundred millionth of a single bitcoin (0.00000001 BTC).

Start small and slowly build up your crypto portfolio over time is the prudent course.

2: Invest in Alignment With Your Own Interests and Values

There are many ways to invest, from stocks to real estate and of course cryptocurrencies. Some people would never consider investing in real estate, others try to avoid investing in certain classes of stocks, such as energy or tobacco companies. And still others will likely want to avoid cryptocurrencies, no matter how large the market grows.

Everyone should only invest in those assets that align well with their own values, beliefs, and interests. If you believe cryptocurrencies are the future of money, or that blockchain is the future of many types of technologies, then cryptocurrencies are an ideal investment opportunity. However if you question the value and utility of cryptocurrencies and blockchain technology then it might be best to avoid the asset class altogether and focus on investments that are better aligned with your own ideals.

3: Follow a Core-Satellite Strategy

Diversification is a key to investing, but to eet your investing goals you should have a focus to your portfolio. This is accomplished by using a core investment and a group of smaller satellite investments. Your cryptocurrency investments will likely by a satellite to your overall investing strategy, but within that you can also have a core to your crypto investments, surrounded by satellite tokens or coins. The majority of your capital in allocated to the core.

Core Values
Align your core investment with your values for the best results. 

For your crypto portfolio you will want to choose one of the top ten cryptocurrencies as the core. These are proven, and while still volatile they will be more stable than new projects. You might choose Bitcoin, Ethereum, or something like Ripple as your core. Your satellites will be smaller projects, or those cryptocurrencies you aren’t as confident in quite yet. Think of the satellites as more speculative investments.

It’s key that you identify your core and your satellites, and don’t confuse the two. Once you’re comfortable that you understand these three principles of investing in cryptocurrencies you’ll be able to choose the cryptocurrencies you want to invest in with confidence.

Bitcoin Remains Dominant in 2023

Historically the largest cryptocurrency by market cap has been Bitcoin, and that continues to be the case in 2023. That’s why it is the most talked about cryptocurrency, and the cryptocurrency that attracts the most investment capital. Bitcoin dominance in January 2023 is over 40% of the total market. In a far second place is Ethereum, which has a market domination of just over 18%. Then there are others such as Binance Coin, Ripple, and Cardano.

Bitcoin Dominance
Bitcoin remains the most dominant cryptocurrency by far. Image via 

Given its dominant position and longevity Bitcoin is currently the most reliable cryptocurrency for creating a core position. That said, Ethereum has performed better in 2021, albeit with more volatility as well. And some smaller cryptocurrencies have done even better. That’s why we recommend a diversified crypto portfolio.

Either Bitcoin or Ethereum would work well as a core, with smaller cryptocurrencies making up the satellite positions in your portfolio.


Keep in mind too that the broader market often takes its lead from Bitcoin. So when Bitcoin is rising the rest of the market also tends to do well. And when Bitcoin is falling the rest of the market tends to follow it lower. Consider Bitcoin as the core and all other cryptocurrencies as more speculative in nature and you will have a good start to a cryptocurrency portfolio in 2023.

These facts and tendencies should not be underestimated. Also note that many of the cryptocurrencies introduced since 2009 have disappeared. That means any smaller project you invest in could disappear, leaving you with nothing. And that could happen very quickly, due to the inherent volatility of cryptocurrencies.

Next Steps in Investing in Cryptocurrency in 2023

 Once you know how you want to build your portfolio (which coins and the amounts), it’s time to find a suitable cryptocurrency exchange.

Broker vs Exchange
Broker vs Exchange

There are quite a few, and you’ll also want to decide if you’re going to use a broker (Coinbase is the largest) or a true exchange (Binance is the largest here). The benefit of the larger brokers and exchanges is that they have more coins listed to choose from, plus they are more liquid and more stable. And these larger brokers and exchanges will also support staking, which allows you to generate passive income from your cryptocurrency holdings.

 After you’ve made your choice of broker or exchange the next step is to create an account, complete the identity verification requirements (if necessary), and fund the account with some fiat currency. Remember that it isn’t necessary to buy an entire coin! If you only have $100 you can buy just that amount. Do watch out for the transaction fees however as they have become quite high in 2021 for many cryptocurrencies, including Bitcoin and Ethereum.

 If you are looking for more resources on how to buy cryptocurrency, be sure to check out Guy's video on How to buy cryptocurrency safely

HODL in 2023

HODL is a term used in cryptocurrency that is an acronym for “Hold on for Dear Life”. It came about in the early days of cryptocurrency, when someone in a forum misspelled “hold” and has caught on as a defining term for the cryptocurrency markets.

Hold on for Dear Life! 

Learning patience and the power of hodling in 2023 can be key to your investing strategy. Prices can move 20% or more in a single day, and in either direction. Prices could drop for an extended period of time. For example, Bitcoin hit a high of nearly $20,000 in December 2017, but a year later was trading under $3,500. Many people lost a lot of money by selling during this time, and it was needless because in April 2021 Bitcoin hit a new all-time high of nearly $65,000. Hodling could have saved them from losses and given them a massive profit instead.

 Consider too those who might have bought Bitcoin early in 2020 when it was trading around $9,000. Because of the COVID-19 pandemic the price lost nearly 50% by March 2020, however as we know 2021 saw a massive rally in Bitcoin that saw prices go from the $5,000 level in March 2020 to almost $69,000 slightly over a year later. An investor might have sold at $10,000 or even $20,000 for an impressive gain, but it would have been peanuts compared to what they could have made.

As 2022-2023 has been a particularly rough time for cryptocurrency investors, while majors like Bitcoin and Ethereum are the “safe havens” many investors are sticking with, we have put together this guide on the Top Defensive Crypto Picks in 2023.

Beyond Buying Bitcoin in 2023

 Buying and hodling Bitcoin (or Ethereum) will very likely be the core of your cryptocurrency investments, but as mentioned already you should also consider adding some smaller satellite positions. One way to supercharge your returns even more is to choose some of the staking coins as part of your holdings.

If you are looking for some tips or advice on what crypto to buy, or how to build your portfolio, we happen to cover that in our How to Build a Crypto Portfolio article, and Guy helps you discover what crypto to buy in his video on How to Find Altcoin Gems.

Consider Staking

Cryptocurrency staking is the processes of locking coins in a wallet and receiving rewards in return. These can be thought of as equivalent to the dividends you might earn from holding certain stocks. Whereas the stock dividends come from company earnings, the staking rewards from cryptocurrencies come from the transaction fees generated by the network, or from a pool that was created for the purpose of providing staking rewards.

Stake and Earn
Staking cryptocurrency is like holding a dividend bearing stock. 

Staking also provides value to the blockchain by securing the network against attacks, and as a way to verify transactions.

As a crypto investor staking provides you with the means to generate passive income from your crypto portfolio. And the more cryptocurrency you hold, the greater your staking rewards become. It’s a great way to supplement your investing capital.

Popular Staking Coins in 2023

As you already know there are many different cryptocurrencies, and there are also many different cryptocurrencies that can be staked to earn yield. While the list below is far from exhaustive, it will give you a starting point in your research for good staking coins in 2023:

Cardano (ADA) – Cardano was created by one of the founders of Ethereum who was frustrated at the slow pace of development of Ethereum back in 2016. Cardano is also unique in that all its technology goes through a peer review process prior to being implemented.

Cardano Staking
Cardano is a top ten cryptocurrency well worth adding to your portfolio. Image via 

Ethereum 2.0 (ETH) – Ethereum staking is a bit tricky at the moment as the merge was successful, yet the 32 ETH needed for individual stakers is still locked. Some centralized exchages are offering Ethereum staking for users with under 32 ETH, but keep an eye out for Ethereum staking developments throughout 2023.

Polkadot (DOT) – Polkadot facilitates the cross-chain transfer of any data or asset types, not only cryptocurrencies. This achieves blockchain interoperability, which makny believe will be one of the keys to blockchain adoption in the future. 

Binance Coin (BNB) – This coin was created as a dedicated utility token for the Binance exchange and ecosystem. Since then it has caught the attention of speculators, making it the fourth largest cryptocurrency.

Other popular coins that can be staked are Cosmos (ATOM), Solana (SOL), Tezos (XTZ) and more.

If you want to learn more about staking, be sure to check out our article on the Top Staking Coins in 2023

Where to Stake Crypto

There are a number of ways and methods to stake cryptocurrencies. Some require you to hold them in a specific wallet, while others have minimum staking requirements that make it more feasible for most users to delegate their tokens to an actual node operator. And many are now supported by the various centralized cryptocurrency exchanges, with yield being paid out simply by holding the tokens in an exchange wallet.

In addition, there are new services that have been created specifically to allow users to deposit and stake. These services specialize in staking rather than exchanging or brokering. They include Staked and Stake Capital.

It’s worth noting that you’re going to find different terms, requirements, fees, and rules at the different staking platforms. It’s worth your time to examine these at the various places where staking is support in order to be sure you’re getting the best deal, and that your goals align with the offerings of the service.

Crypto Lending for Yield

Do you know where to find the best cryptocurrency interest rates?

As DeFi and CeFi applications continue growing and expanding, adding lending services, staking services, margin exchanges and more over the past few years it is becoming increasingly difficult to determine where investors can find the best yields for their idle capital. Answering the question of which platform has the best yields and interest rates is difficult as the rates are a moving target. Instead it’s best to look at each and see how an investor might benefit from adding that service of protocol to their portfolio.

DeFi Lending

 DeFi lending was created as a way to provide margin to traders on decentralized exchanges and for a way to borrow through DeFi applications. However it’s important to understand that the supply and demand from these applications make yields for DeFi lending fairly volatile. In addition, because the majority of applications run on the Ethereum network the majority of borrowing and lending is with Ethereum, ERC-20 tokens, or wrapped tokens. 

Popular DeFi lending platforms include:

Compound - A DeFi platform for tokenized lending and collateralized borrowing.

Cream -  lending platform based on Compound Finance.

dYdX - A DeFi platform for collateralized borrowing, lending, and margin trading.

AAVE - Aave is a DeFi platform for collateralized borrowing and lending.

Centralized Lending

While decentralized lending has taken the spotlight recently, there are also a good number of centralized crypto lending platforms that investors can access. While you give up decentralization with these platforms, you typically gain more stable interest rates since the lender is setting the rates rather than relying on pure market forces. Investors will also find that interest rates on centralized platforms are typically higher than those on decentralized platforms. Here is an article covering the Top Lending Platforms for you to check out.

Yield Optimization Platforms

If searching through the lending platforms to find the best yield seems like a thankless task to you, then why not give it up and let a yield optimization platform handle the heavy lifting. Thanks to the innovations brought about by Yearn.Finance investors are now able to set it and forget it when it comes to finding yield. 

That’s because these “programmable money” platforms use the tools available from the Ethereum network to locate the optimal interest rates at all times. With a yield optimization platform investors are freed from the drudgery of constantly watching yields and moving their assets.

Yield optimization works by creating a pool for each asset that’s deposited. When a user makes a deposit to one of these pools they receive yTokens, which are simply a yield-bearing equivalent of the coin they deposited to the pool. As an example, if a user deposits CURVE into the protocol they receive an equal amount of yCURVE in return.

The assets held in the protocol are automatically shuffled to the highest yield bearing lending platform in the entire DeFi ecosystem, thus maximizing yield at all times. The protocol checks for better yield bearing opportunities every time a user makes a deposit into the protocol, and will rebalance the entire pool if necessary. Users are able to burn their yTokens at any time to receive their initial deposit and any accrued interest.

Only Invest What You’re Willing to Lose

It shouldn’t be necessary to tell you this, but as an experienced investor, I want to remind you that you should only ever invest money that you can afford to lose. If you’re investing your rent money, you need to stop right now and find a way to free up some capital for investing that isn’t needed to pay for your everyday expenses.

Stressful Investing
Don't let your crypto investing become stressful. Image via Shutterstock 

Remember, the purpose of investing is to grow your wealth, not to risk losing it entirely.

Maintain a Healthy Crypto Portfolio

Keeping a healthy portfolio means creating your core investment, and making sure you diversify by adding in a number of satellite investments. This helps to even out your returns as the winning picks offset any losing picks.

This is true of diversifying your entire portfolio by including cryptocurrencies and its true of the crypto portion too. By adding a number of different cryptocurrencies you’re diversifying your risks and spreading your exposure to a broader mix of assets.

While this type of diversification means you’ll almost surely have some losers in your portfolio it’s far better to lose a few while winning some rather than losing it all because you kept all your crypto investment in one coin. You might not get the eye watering returns of a single rocketing coin, but you also won’t risk losing everything if the coin you pick crashes and burns.

As 2023 is off to a rough start for the cryptocurrency markets, many are wondering if we are in the midst of a bear market. As things are looking quite bearish you may be wondering what the best cryptocurrency to invest in a bear market are. We were wondering the same which is why we wrote this article about The Best Cryptocurrency to Invest in to Survive a Bear Market.

Don’t Make Investments on Hype

It’s true for stocks and even more true for crypto. Ignoring hype around a project or coin is going to be crucial to your success.

Crypto Hype
Don't get burned by hype. Image via Shutterstock 

When cryptocurrencies are involved you should never base your investing on what others are saying (that’s true for any investment). Instead you should be studying the market, the project, and the price action of the coin and then taking all that knowledge and using it to make informed investing decisions. You still might take some risks, but at least they will be well-informed and calculated risks.

Basing your research on the advice of others can be acceptable, but you will need to learn how to distinguish between those with good knowledge of trading and investing and those who are simply trying to shill for a coin. Mastering this will allow you to filter out much of the noise in the crypto markets and focus on important information that lets you develop your own strategy.

Cryptocurrency Investing: Conclusion

When it comes to investing in cryptocurrency, education is the key.

Understanding the basics of cryptocurrencies and crypto investing will help you make better sense of the crypto conversations that seem to be everywhere in 2023.

As an investor, even if you’re against cryptocurrencies, it is vitally important to understand them and to keep up with news and developments in the space. This will allow you to remain informed, and to modify your investing decisions if need be. It will also give you the ability to explain cryptocurrencies to friends and family who might be considering investing.

Ultimately it will be basic financial education that will help you decipher the latest positive trends from dangerous pump and dump schemes. Making cryptocurrencies a part of your investing strategy can help you to maximize your returns over time.

Disclaimer: These are the writer's opinions and should not be considered investment advice. Readers should do their own research.

Frequently Asked Questions

What are the potential risks of investing in cryptocurrency?

Investing in cryptocurrency carries risks such as high price volatility, regulatory uncertainty, and security vulnerabilities. It's important to be aware of these risks and carefully consider them before investing.

How can I choose which cryptocurrency to invest in?

Choosing a cryptocurrency to invest in involves conducting thorough research on factors such as the project's technology, team, market adoption, and potential for long-term growth. Additionally, assessing market trends and expert opinions can help inform investment decisions.

One example of a popular method that crypto investors use to build their portfolio is by using Modern Portfolio Theory, and we have a guide on How to Build a Crypto Portfolio to help new investors.

What are the different ways to invest in cryptocurrency?

Investing in cryptocurrency can be done through various methods, including buying and holding (HODLing) popular cryptocurrencies, participating in initial coin offerings (ICOs), engaging in cryptocurrency trading on exchanges, or investing in cryptocurrency funds. Just be sure to use a reputable crypto exchange and learn about self-custody!

How can I secure my cryptocurrency investments?

Securing cryptocurrency investments involves using reputable wallets (hardware, software, or paper wallets) to store digital assets, enabling two-factor authentication (2FA) for exchange and wallet accounts, and practicing good cybersecurity measures such as avoiding suspicious links or phishing attempts.

Be sure to check out our comprehensive article on Crypto Safety.

Can I invest in cryptocurrency with a small budget?

Yes, it is possible to invest in cryptocurrency with a small budget. Many cryptocurrencies have divisible units, allowing investors to purchase fractions of a token. Additionally, some exchanges offer the option to invest in cryptocurrency with minimal amounts. Many people don't realize that you do not need to purchase an entire coin, like Bitcoin. Investors can purchase fractions of Bitcoin, known as Satoshis, similar to how cents make up a dollar.

Where can I find reliable information and resources about investing in cryptocurrency?

Reliable information about investing in cryptocurrency can be found through reputable cryptocurrency news websites, forums, and educational resources provided by established exchanges and industry experts. It's important to cross-reference information and consider multiple sources before making investment decisions.

To help, we have compiled a list of the Top Crypto YouTubers, Top Crypto Podcasts, and Top Crypto Telegram Channels to check out.

Steve Walters

Steve has been writing for the financial markets for the past 7 years and during that time has developed a growing passion for cryptocurrencies.

Disclaimer: These are the writer’s opinions and should not be considered investment advice. Readers should do their own research.

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